Intro

“ACT FOR FOOD” is a worldwide programme of actions for the food transition. Actions instead of words, that's what we proposed to Alexandre Bompard, Carrefour's new CEO. And he took the gamble, committing the leading retail group in Europe to the biggest transformation in its history. A transformation designed to give everyone access to better nutrition. Developing this programme, I had the pleasure to give a little help to my friends Antonin Jacquot (CW), Clément Séchet (AD) and Sarah Lemarié (Strategic Planner) launching their amazing “Black Supermarket” campaign.

Act for Food

The Black Supermarket

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